Even Urban Outfitters was embroiled in an anti-gay political donation PR mess. Barilla Pasta explained that a happy family headed by a same sex couple didn’t reflect their values. When this started, Chick-fil-A was officially against marriage equality. They were lazy, on bad silhouettes, and most likely a marketing ploy to engage a community with a ton of disposable income looking for brands who weren’t taking stands against them. I want to look at them again because for the first time, gay pride shoes are cool.Ī handful of brands have spent the last couple years taking stabs at combining gay pride and sneakers, but they’ve basically been a bust. I see one of the sneaker blogs I follow has another tweet about Nike’s #BeTrue Pack, the one that celebrates gay pride and the LGBT community, so I click. I decide to take one last look at Twitter. It’s nighttime and I’m about to grab four hours of sleep before I have to get up for my first job (I have about five – I live in New York City).
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